LUZECH
A bold portfolio for a data and leadership consult
[!SUMMARY]
Languages JavaScript, HTML, CSS Tech stack Custom HTML & JavaScript, Firebase Skillset Branding, UI/UX Design, Web Development
Context
I created this page for a business partner working with us as a coach and data consultant on CinQ. He wanted an online portfolio to showcase his extensive 25+ years of experience across leadership, data, and psychology, and to start growing his consultancy business.
The site's primary goal is to outline his skillsets, while also providing a streamlined way for potential clients to get in touch.
UX & Visual Design
After iterating on a logo design, we anchored the brand's visual identity around a palette of striking, bold colors. He requested that the visual identity reflect how his work constantly bridges the gap between the digital realm and human culture.
To accomplish this, I designed the site to feel like a fusion of physical paper and digital interfaces.
- Paper feel:
I incorporated noise over a solid monochhrome with ink-black images and text, and thin construction lines that mimic the look of ink on structural diagrams. - Digital feel:
This analog feel is contrasted with subtle, terminal-like text decorations, sharp geometric vector patterns, and subtle animations that trigger on scroll.
To delineate the content clearly, each major section dynamically shifts the entire page's background color, anchoring the multiple disciplines that Phil Yeoman embodies.
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Technical Architecture
This site was built upon my Lightweight Static Framework, with some additional modern CSS and JavaScript to handle the dynamic scrolling effects and visual design.