The Next Mind
A retrofuturistic, interactive landing page for a strategic consultancy
[!SUMMARY]
Languages JavaScript, HTML, CSS Tech stack Custom HTML & JavaScript, Firebase Skillset Interaction Design, UI/UX Design, Web Dev 🌐 stephane-next-mind.web.app (Archived version of thenextmind.ai)
Context
I developed this landing page for Stéphane Amarsy when he started building his consultancy business for artificial intelligence and organizational transformation.
Because the company's offerings are designed to be immersive, disruptive experiences that force leaders to confront their impending future, we decided that the website should look and feel unfamiliar and futuristic. The site is intentionally meant to be an exciting, intriguing digital experience rather than a traditional corporate brochure.
UX & Visual Design
To capture the consultancy's brand identity, I designed the interface using a subtle blend of terminal-like graphics and sleek and colorful modern UI, drawing heavy inspiration from Sci-Fi and retrofuturist media.
The user journey begins with a simulated, interactive terminal chat that asks if they are "ready for the future" and prompts them for their name. This name is then dynamically injected into the copy throughout the entire site to create a highly personalized, conversational tone.
To add visual flair without overwhelming the content, I implemented a semi-transparent terminal log that acts as the page's background, and used animated, colorful decoration throughout the page, all using ASCII art techniques animated through JavaScript.
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Technical Architecture
This site was built upon my Lightweight Static Framework to remain fast and low-maintenance, which I then extended upon using additional JavaScript to drive the site's unique interactivity, including the opening terminal sequence, username injection, and rendering the complex cursor-tracking ASCII wave animations.